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Advancing justice through 
advocacy and accountability.

We challenge racial profiling, discrimination, and systemic racism with
practical tools and strategic public action.

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MONTRÉAL      -     OTTAWA
EST.  2021

We Deliver Results.

The Red Coalition Inc. is a prominent and sought after lobbying firm situated in Montreal, Quebec, advocating for one common goal, which is
to eliminate the practice of racial profiling and systemic racism within Canada.

Covered by 170+ journalists across 25+ outlets Canada-wide. 

That visibility matters because it moves stories out of isolation and into the public record, where institutions are forced to answer.
We use it to amplify community voices, spotlight patterns, and push real accountability and change.
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What We Do

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What we can do for you

When you need a solid team to communicate your story to key players and the media; we've got you covered. We have access to municipal, provincial and federal politicians, journalists, reporters, current & former law enforcement officers, radio stations and major social-media influencers.

Our Leadership Team

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Joel DeBellefeuille, Founder, Chairman & Executive Director
Alain Babineau, Director of Racial Profiling & Public Safety

We Empower Justice, While
Uniting Voices. 

Equipping communities, confronting institutional inaction, and enforcing evidence-based solutions
so justice and dignity become the standard, not a promise. 

Former Red Coalition President, Ketcia Peters with Justin Trudeau, Prime Minister of Canada

Red Coalition Founder & Executive Director, Joel DeBellefeuille with former Prime Minister of Canada, Stephen Harper

The Red Coalition team at the ENPQ, École nationale de police du Québec 

Red Coalition National Advisor, Qaiser Choudhry with former NDP leader Jagmeet Singh

Red Coalition Symbolizes
Red has a range of symbolic meanings, including life, health, vigor, war, courage, anger, love and religious fervor. The common thread is that all these require passion, and the "life force" that drives passion; is blood red. The term "coalition" is the denotation for a group formed when two or more people, factions, states, political parties, militaries etc. agree to work together temporarily in a partnership to achieve a common goal.
Lobbying For Change
We are asking the Minister of Public Safety Canada, to enact a legislation to prohibit racial profiling by law enforcement. Further to a declared prohibition, the proposed legislation would require a law enforcement agency to confirm that it has established and maintained adequate policies and procedures designed to eliminate racial profiling, in order to qualify for funding under any transfer payment program held by the Minister of Public Safety. 
What is Racial Profiling?
Any action taken by one or more people in authority with respect to a person or group of persons, for reasons of safety, security or public order, that is based on actual or presumed membership in a group defined by race, colour, ethnic or national origin or religion. Taken without factual grounds or reasonable suspicion, these actions can result in the person or group being exposed to differential treatment.
What We Do

On-Going Work

We will continue to lobby and work hard to eradicate racial profiling, discrimination, hatred and systemic racism within Canada by pouring all of our resources into combatting and defeating and in the end eliminating these biases that Indigenous People and people of color and members of the Jewish & LGBTQ community have to face and endure in their every day lives.  We will openly express our concerns to the media on an on-going basis and we encourage all associates, members, municipal and provincial advocacy groups to invoke your support, association and membership of the Red Coalition; raising clarity and awareness of the movement to law enforcement, and to the Minister of Public Safety, that we will no longer tolerate or endure this type of infringement on our human rights and that we will denounce their actions publicly.

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