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IT EXISTS AND IT'S REAL.

JOIN US ON OUR JOURNEY TO WIN THE FIGHT AGAINST RACIAL PROFILING & SYSTEMIC RACISM.

In 2017, a UN Working Group of Experts on People of African Descent found that racial profiling is “endemic” in Canadian law enforcement, and urged the country to immediately discontinue this practice in all of its forms.


MONTRÉAL      -     OTTAWA

EST.  2021

The Red Coalition Featured In the Media

WE DELIVER RESULTS.

COVERED BY MORE THAN 170 JOURNALISTS
AND 25 MEDIA OUTLETS CANADA-WIDE
AND APPEARING IN OVER 100 ONLINE ARTICLES

The Red Coalition Inc. is a prominent and sought after lobbying firm situated in Montreal, Quebec, advocating for one common
goal, which is to eliminate the practice of racial profiling and systemic racism within Canada.

BEYOND THE SHADOWS: 
CONFRONTING SYSTEMIC RACISM IN QUÉBEC

AVAILABLE NOW ON AMAZON!
In "Beyond the Shadows: Confronting Systemic Racism," Joel DeBellefeuille, founder of the Red Coalition, presents a powerful exploration of systemic racism in Quebec and beyond. Through personal narratives, community voices, and rigorous analysis, Joel exposes the harsh realities faced by racialized individuals, particularly within the justice system and law enforcement. 

I'M DIFFERENT, BUT I'M ME.: 
THE POWER AND ESSENCE OF DIVERSITY

AVAILABLE NOW ON AMAZON!
"I'm Different, But I'm Me" is an electrifying collection of short, powerful reflections that champion the beauty of individuality and the strength found in diversity. This book serves as a rallying cry to embrace our unique identities and stand tall against discrimination and systemic racism. Each page bursts with profound affirmations of self-worth, resilience, and pride in one's heritage. This book emphasizes the vital importance of self-acceptance and celebrates the strength we draw from our diverse backgrounds. 

WHAT WE DO

CONSULTATION

ASSESSMENT

MEDIA COVERAGE

SECURE LEGAL COUNSEL

DIGITAL CONTENT

PUBLIC RELATIONS

OUR LEADERSHIP TEAM

Joel DeBellefeuille, Founder, Chairman & Executive Director
Alain Babineau, Director of Racial Profiling & Public Safety
LAWYERS AGAINST RACIAL PROFILING

LARP

FIGHTING SYSTEMIC RACISM AND DISCRIMINATION IN 2023

A YEAR IN REVIEW

Red Coalition President, Ketcia Peters with Justin Trudeau, Prime Minister of Canada

Red Coalition Founder & Executive Director, Joel DeBellefeuille with former Prime Minister of Canada, Stephen Harper

The Red Coalition team at the ENPQ, École nationale de police du Québec 

Red Coalition National Advisor, Qaiser Choudhry with NDP leader Jagmeet Singh

RED COALITION SYMBOLIZES
Red has a range of symbolic meanings, including life, health, vigor, war, courage, anger, love and religious fervor. The common thread is that all these require passion, and the "life force" that drives passion; is blood red. The term "coalition" is the denotation for a group formed when two or more people, factions, states, political parties, militaries etc. agree to work together temporarily in a partnership to achieve a common goal.
LOBBYING FOR CHANGE
We are asking the Minister of Public Safety Canada, to enact a legislation to prohibit racial profiling by law enforcement. Further to a declared prohibition, the proposed legislation would require a law enforcement agency to confirm that it has established and maintained adequate policies and procedures designed to eliminate racial profiling, in order to qualify for funding under any transfer payment program held by the Minister of Public Safety. 
WHAT IS RACIAL PROFILING?
Any action taken by one or more people in authority with respect to a person or group of persons, for reasons of safety, security or public order, that is based on actual or presumed membership in a group defined by race, colour, ethnic or national origin or religion. Taken without factual grounds or reasonable suspicion, these actions can result in the person or group being exposed to differential treatment.

ON-GOING WORK

We will continue to lobby and work hard to eradicate racial profiling, discrimination, hatred and systemic racism within Canada by pouring all
of our resources into combatting and defeating and in the end eliminating these biases that Indigenous People and people of color and members
of the Jewish & LGBTQ community have to face and endure in their every day lives.  We will openly express our concerns to the media on an on-going
basis and we encourage all associates, members, municipal and provincial advocacy groups to invoke your support, association and membership of
the Red Coalition; raising clarity and awareness of the movement to law enforcement, and to the Minister of Public Safety, that we will no longer tolerate
or endure this type of infringement on our human rights and that we will denounce their actions publicly.

KNOW YOUR RIGHTS

(PDF File Download 2mb)

Listen to the Red Coalition's founder, Joel DeBellefeuille on CJAD 800 discuss the RC Watchdog program with Newstalk Radio's Aaron Rand and Natasha Hall.

A NEW INITIATIVE IS ASKING MONTREAL AND OTTAWA RESIDENTS TO FILM POLICE INTERVENTIONS

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