The Red Coalition Inc. is a prominent and sought after lobbying firm situated in Montreal, Quebec, advocating for one common goal
which is to eliminate the practice of racial profiling and systemic racism within Canada. The organization seeks to raise clarity and
awareness of the mental health issues and public health problems it is causing amongst it's citizens. We are the only federally
registered lobby group in all of Canada, fighting for the rights of Canadians against racial profiling and 1 of only 3 lobby
groups fighting against systemic racism. The "act" of practicing racial profiling against innocent victims by Canada's
police forces do not just stop at the victim, but actually touches those close to them equally.

Systemic racism, also known as institutional racism, refers to the complex array of biases embedded within the structures of societal institutions. This form of racism
results in the disproportionate allocation of resources, opportunities, and rights favoring some races over others. It operates through
policies, practices, and cultural norms often invisible to those not adversely affected by them. Systemic racism is sustained over time
without the need for direct actions or intentions of individuals, making it insidious and difficult to dismantle. 

A stark illustration of systemic racism can be seen in the Canadian criminal justice system. Racialized individuals, particularly Black and Indigenous people, are disproportionately
represented in arrest and incarceration rates. For example, despite making up only 5% of the general population, Indigenous adults
account for approximately 30% of the federal prison population. This overrepresentation stems from a variety of systemic issues, including biased policing practices
socio-economic disparities that limit access to quality legal representation, and historical treaties and policies that have marginalized
Indigenous communities. 

Systemic racism in Canada is a deeply entrenched and pervasive issue that permeates every level of our society. It manifests through policies, practices, and
cultural norms that disproportionately disadvantage racialized communities, particularly Black, Indigenous, and People of Color (BIPOC). At The Red Coalition,
we recognize that systemic racism is not just about individual prejudices but about the institutional and structural barriers that perpetuate inequality. This form
of racism is evident in various sectors, including: Law Enforcement, Education, Employment, Healthcare and Housing. 

"Racial profiling can make you feel anxious, nervous, emotional, humiliated, ashamed, embarrassed, vulnerable, inadequate, judged, angry, not-worthy, unstable and uneasy. The subconscious feeling of unworthiness combined will all of these emotions are real and are perpetrated by those in the position of authority who seek to judge you solely on the color of your skin, your religion, your ethnicity, your gender, by the vehicle you choose to drive and by the city you choose to live in."
-Joel DeBellefeuille, Founder, Red Coalition

"Any action taken by one or more people in authority with respect to a person or group of persons, for reasons of safety, security or public order, that is based on actual or presumed membership in a group defined by race, colour, ethnic or national origin or religion. Taken without factual grounds or reasonable suspicion, these actions can result in the person or group being exposed to differential treatment. "
https://www.cdpdj.qc.ca/en/lexicon#racial-profiling

"Racial profiling refers to any actions taken by a person or persons in authority with regard to a person or group of people, for security or public protection reasons, based on factors such as race, colour, ethnic or national origin or religion, without a real motive or reasonable grounds for suspicion, resulting in differential examination or treatment. Racial profiling also includes any action by people in a position of authority who apply a measure disproportionately to segments of the population, in particular, because of their racial, ethnic or national origin or religious affiliation, real or presumed. "
https://spvm.qc.ca/en/Fiches/Details/Profiling