'We need to humanize the police': Que. police association aims to improve public image with new campaign
Watch the video
In the face of repeated criticism against local and regional police forces, Quebec’s Police Chiefs' Association is taking on a new strategy in public outreach aimed at improving its image.
“I think there’s a lack of love by the population towards the police officers,” said the association’s director Didier Deramond.
As part of that campaign, the association has released the first of a series of videos depicting professional police work.
The video, posted on Wednesday, depicts a series of interviews with officers and the subject of a police intervention. In their testimonies, they describe approaching the subject, who was armed, and talking him down.
“We are the first people to intervene on the scene,” said Jean-Patrick Gobeil, an officer with the Trois-Rivieres police force, in the video. “We find the person in a state of crisis, at the peak of their crisis.”
“What we see in social media, or everywhere else, are the actions or the interventions that went sour or (when) there’s a problem,” Daramond told CTV.
“But 99 per cent of the time, I think, where the police officers are doing an excellent service to the population, we don’t talk about it.”
Daramond says enrollment in police technology training programs is down. Retired Montreal officer Andre Durocher says some Quebec police forces are having trouble retaining staff amid widespread high levels of stress.
“We’re seeing a lot of people that have been with police only a couple of years and decide to leave because there’s a lot of pressure," he said.
Fo Niemi, executive director of the Centre for Research-Action on Race Relations, says the promotional campaign is a good first step in restoring public trust in officers.
“As a person who is often a fierce critic of many police misconducts, I must be the first to say that we need to humanize the police profession,” he said.
“Hopefully this video campaign will be followed by more grassroots community relations and more cooperation on the ground at the neighbourhood level where people are.”
The police chiefs’ association will release one video per month over the next year.
Red Coalition puts teeth into fight against racial profiling
September 7th, 2023
September 6th, 2023
‘Legal hub’ for victims of racial profiling launching in Canada
August 30th, 2023
‘Gross incompetence:’ Man ticketed for contraband cigarettes says he was racially profiled
July 28th, 2023
Man alleges random police stop in South Shore led to illegal search, fine for contraband cigarettes
July 26th, 2023
Family of Montreal man killed while unlawfully jailed wants systemic racism inquiryLa famille de l’homme demande une enquête sur le racisme systémiqueSystemic racism inquiry called for by family of man who died after being pepper-sprayed at Bordeaux prisonDétenu mort à la prison de Bordeaux: une coalition exige plus de transparence sur le milieu carcéralUN GROUPE ANTIRACISTE RÉCLAME UNE ENQUÊTE PUBLIQUE SUR LA MORT DU DÉTENU DE BORDEAUXRights group seeks public inquiry into death of man in Montreal jailLobby group seeks public inquiry in Montreal man's jail deathAnti-racism group calls for release of video in connection with Montreal jail deathCivil rights group calls for inquiry into death of illegally jailed 21-year-old black manUne coalition réclame la publication de la vidéo de l’interventionLobby group seeks public inquiry, release of video in Montreal man’s jail deathAnti-racism group claims Quebec told Longueuil police to ignore court order on racial profilingAllison Hanes: Montreal prison death demands urgent answersRed Coalition: Quebec ministry told Longueuil police force to defy court order on racial profilingQuebec told Longueuil police to disregard court order on racial profiling, says anti-racism groupCivil rights group accuses Quebec of covering up race-based police dataQue s’est-il passé à Bordeaux ?Public inquiry ordered into jail death of illegally detained Montreal manPublic inquest to be held into death of man in Montreal jailChief coroner orders public inquiry into death of 21-year-old illegally detained at Bordeaux jailCoroner orders public inquiry into Montreal man's jail deathIl y aura une enquête publique du coroner sur la mort de Nicous SpringRed Coalition calling for investigation into systemic racism in Quebec jailsChief Coroner orders public inquiry into death of Nicous SpringPolice union head tells Montreal's new chief: staffing shortages 1st, community policing 2ndPROFILAGE RACIAL: UNE PLAINTE OFFICIELLE DÉPOSÉE CONTRE LA VILLE DE LONGUEUILCoalition alleges contempt of court against LongueuilPROFILAGE RACIAL: «LA CAQ DOIT TENIR SES PROMESSES», ESTIME LA COALITION ROUGEGroups to kick off Black History Month with measures to fight racism
Anti-racism group accuses Montreal-area school of systemic racismCalls grow to change streets named after Christopher Columbus on island of MontrealQuebec sisters afraid to go school, say racism complaints ignoredGroup says private school near Montreal ignored racism complaintsCas de racisme et de cyberintimidation au Collège Bourget de RigaudUn citoyen souhaite «annuler» Christophe Colomb à Pointe-ClaireRACISME ET CYBERINTIMIDATION: LE COLLÈGE BOURGET MIS EN DEMEUREBlack anti-racism groups lob volleys at Canada and QuebecProminent Quebeckers voice support for Trudeau’s anti-Islamophobia representativeProminent Québecers plead for federal anti-Islamophobia rep to be given a chancePetition against Bill 21 tabled at National AssemblyMontreal police brotherhood says it's too easy to blame its members for racial profilingLongueuil, other Quebec police slow in implementing race-based data frameworkAucune accusation ne sera portée contre les policiers qui ont tué Junior OlivierCalls for police accountability as officers who fatally shot Jean René Olivier face no chargesLack of care on Loyola property "unacceptable":DeBellefeuilleGroups call to cancel puppet show featuring minstrel characterUn spectacle pour enfants sème la controverse dans l’ouest de MontréalUn exemple de « racisme systémique », dénoncent des associationsLocal Montreal play carries on despite upset over controversial puppetFamily of man killed by Repentigny police says lawsuit incomingLa mère de Jean-René Junior Olivier poursuit la Ville de RepentignyLa mère de Jean-René Junior Olivier, abattu par des policiers de Repentigny en août 2021, a déposé une poursuite contre la Ville de RepentignyFamily of Black man killed by Repentigny police files to sue city for $430K in damages
Red Coalition alleges SPVM withholding findings on racial profilingAnti-racism group says Montreal police withheld findings of racial profiling reportUN GROUPE ANTIRACISTE AFFIRME QUE LE SPVM A RETENU LES CONCLUSIONS D'UN RAPPORT SUR LE PROFILAGE RACIALThis boarded-up building lays bare Montreal's crumbling social housing systemCity of Longueuil facing contempt charges related to police racial profilingLE PROFILAGE RACIAL EXERCÉ PAR LA POLICE DANS LA MIRE DU MINISTRE BONNARDELQuebec Bill on police practices facing criticismEthics complaint filed against Montreal executive committee chairperson"Smokescreen; a dog and pony show"City of Longueuil, Que. gets postponement of contempt of court charges
Pearson Board denies allegations of systemic racism, assaultAllegations of discrimination and racism at Montreal-area elementary schoolPlea to integrate permanent residents into Quebec police forcesPlaidoyer pour intégrer des résidents permanents au sein des corps policiers québécoisPolicier au Québec: un métier encore fermé aux résidents permanents
Red Coalition to SPVM: amend random stops policyLa Coalition rouge presse le SPVM de «réviser» sa Politique d’interpellationRed Coalition demanding Montreal police review street checks policyUn groupe de pression veut recenser l’ethnicité des personnes interpelléesAnti-racism group wants Montreal police to review street check policy'Unusual time to be driving': Anti-racism group calls on Montreal police to modify street checksKirkland resident says he was pulled over in NDG for being BlackLaval police handcuff, illegally search Black military man’s home after street check: Red CoalitionLaval man accuses police of racial profiling, intends to file human rights complaintMilitary aerospace engineer says he was racially profiled by Laval policeCanadian Forces’ member out for run ‘mocked,’ alleges racial profiling by policeMan alleges random police stop in South Shore led to illegal search, fine for contraband cigarettesMontreal man to file human rights complaint over traffic stop by Roussillon police‘Gross incompetence:’ Man ticketed for contraband cigarettes says he was racially profiled
Quebec study exposes dramatic increase in police fundingNew initiative asks Montreal, Ottawa residents to film police interventionsMontrealers to have a say in hiring next police chief'We need to humanize the police': Que. police association aims to improve public image with new campaignVideo shows Montreal police officer pushing homeless man into concrete block; SPVM investigatingSPVM investigation follows video appearing to show abuse by two Montreal police officers